How important is feedback in Amazon and tips to remove negative feedback

Feedback is an important part of selling on Amazon. Amazon Buyers who purchased items from one of the third-party sellers on Amazon can rate their overall experience by leaving feedback. To distinguish, feedback is different from reviews where the latter details about what the product is about and whether they had a favorable or negative view about the product that they just bought.

To leave feedback on a recent order, you can follow these steps:

To leave feedback for an order:
Do one of the following:
Go to
Go to Your Orders, and then click Leave Seller Feedback.
Find your order, and then select the options that best reflect your experience.
Click Submit Feedback.

You may not see this activated right away. After the completion or cancellation of your purchase, it may usually take around 3 days before the “Leave seller feedback” shows up next to the order in your Order page. You have 90 days to leave your feedback as well as your star rating.

What can you do to avoid negative feedback?

Negative feedback can be easy to avoid if you commit to responding to customers complaints. For those who don’t contact Amazon customer service to raise their concerns about the problem they have on the item and leave negative feedback, you can immediately contact the customer and ask what you can do to improve their overall customer experience related to the purchase. For items fulfilled by Amazon (FBA) orders, if any customer service-related issue was brought up, you can immediately ask Amazon to remove the feedback and ask the customer to contact Amazon to resolve their issues. For items fulfilled by merchants/sellers (FBM), if an issue was raised, you, as a seller, should immediately hop in and remedy the situation.

Clearly, customer service is at the heart of everything that is Amazon. It’s about raising the bar of customer experience related to any purchase happening in the marketplace. If you promptly respond to any feedback or buyer messages, you can put negative feedback at bay and prevent it altogether.

So what else can you do to avoid negative feedback? The following can help:

  • Provide an accurate description of each of your items and make sure the images tells exactly what the item really is.
  • Ship your items on time and respond to buyer messages promptly.
  • State the actual condition of the item and state anything that may raise an alarm bell such as scratches, dent, etc. Setting the right expectation is key in all orders.

If you have more than the usual number of negative feedback, get in touch with me and let’s see what I can do to help.

Happy selling!

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